Most of the real estate marketing you see out there from other companies is all about “Them…. The Agent.”
Completely missing the most important point… It’s not about “Them”….. It’s about “The Client/Customer.”
Everyone loves talking about themselves. That’s a truism from Psychology 101. So seeing a mailer from an agent where people have said nice things about them or given testimonials looks amazing. They also love to show off all the homes they have sold…
And all of those homes?.... Well, it’s good to know that the agent is making a lot of money….. But there isn’t anything mentioning the value or savings to the customer.
In a nut-shell… It’s all about “Them”
It isn’t about “Me”
As your dedicated real estate…